CPC marketing refers to a pricing model where advertisers pay for each click on their ads. This model is widely used in online advertising platforms, particularly search engines and social media. The primary goal of CPC marketing is to drive traffic to a website, ultimately leading to conversions.
CPC marketing, or Cost Per Click marketing, is an online advertising model where advertisers pay a fee each time one of their ads is clicked. It’s commonly used in search engine advertising, social media platforms, and display networks. Here’s how it works:
CPC marketing, or Cost Per Click marketing, is an online advertising model where advertisers pay a fee each time one of their ads is clicked. It’s commonly used in search engine advertising, social media platforms, and display networks. Here’s how it works:
- Ad Placement: Advertisers create ads and bid on keywords or placements. The ads can appear in search results, on social media feeds, or on websites.
- Bidding: Advertisers set a maximum bid they’re willing to pay per click. The actual amount paid can be lower than this bid, depending on competition and ad quality.
- Performance Measurement: Advertisers track clicks, conversions, and return on investment (ROI) to assess the effectiveness of their campaigns.
- Targeting: CPC campaigns can be highly targeted based on demographics, interests, and behaviors, allowing advertisers to reach specific audiences.