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I’m currently working on book marketing for a project under Fawcett Publications and am looking for some advice. What strategies have you found most effective in getting the word out about a new book? Any recommendations on tools or techniques that have worked well for you?

I’m working on an iOS app and am particularly concerned about ensuring it performs well across different devices. I’ve read about optimizing code and reducing app size, but I’m wondering what specific strategies or best practices you’ve found effective in maintaining high performance during iOS...